University of Pennsylvania ASSOC DIR., MARKETING AUTOMATION in Philadelphia, Pennsylvania

ASSOC DIR., MARKETING AUTOMATION Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.

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Posting Details

Posting Details

Reference Number 07-28411


School Name Wharton School

Org Executive Education

Posted to the Web 04/10/2018

Posted Job/Salary Grade 027

Employment Type Exempt

Hours N/A

Position Type Full Time

Position Schedule M-F, plus early mornings/late evenings/weekends

Months 12

Position Length Ongoing

Position End Date

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

The World’s First Business SchoolJOSEPH WHARTON, FOUNDERIn 1881, American entrepreneur and industrialist Joseph Wharton established the world’s first collegiate school of business at the University of Pennsylvania.Wharton’s pioneering vision was to produce graduates who would become ‘pillars of the state, whether in private or in public life.’ The Wharton School maintains a long tradition of educating visionary business leaders in academia, business, government, and not-for-profit organizations.Today, Wharton has expanded the scope of this vision to become the most comprehensive source of business knowledge in the world – with over 225 faculty members, 95,000 alumni, 5,000 students across 10 academic departments, 20 research centers, and more than 9,000 executive education participants annually.


Wharton Executive Education seeks an Associate Director, Marketing Automation. Reporting to the Director of Marketing, the successful candidate will have specialized knowledge of marketing automation platforms, preferably Marketo. The Associate Director will have strong knowledge and understanding of two critical dependencies for success – 1) marketing automation strategic planning, and the development and execution of lead generation and nurture campaigns; 2) data integration requirements, and of various systems, including Marketo and Salesforce. The Associate Director will develop extensive knowledge of the Executive Education audience data in Salesforce and have the ability to mine and report on data to support strategic planning. The Associate Director will have the ability to direct various teams (IT, Marketing, Client Relations) to collaborate on data management and integration.Responsibilities* Responsible for the design, implementation, measurement, and maintenance of automated Marketo programs (lead nurture, reengagement, referral), as well as Marketo forms, and campaign landing pages.* Manages the strategic development and execution of prospecting and internal email campaigns, including: identifying target audiences, segmenting relevant lists, overseeing production of email copy and creative, testing campaigns, and reporting on results.* Works closely with sales and marketing to maximize the effectiveness of marketing automation to drive both quantity and quality of leads, and to improve conversion rates.* Prepares campaign performance reports, monitoring conversion rates and making appropriate, adjustments to improve results and optimize engagement.* Acts as primary liaison between IT and Marketo consultants to maintain program functionality, data integrity and optimal cross-system integration.* Supports the Director of Marketing with ongoing reporting needs and the development of email and direct mail strategy.


  • College degree in Marketing, Business or equivalent experience required, IT background preferred.* Strong background in establishing campaign structure in Marketo and ROI reporting through .* Marketo certification a strong plus.* 3-5 years related experience required; 5+ years preferred. Marketo experience preferred.* Solid understanding of regulatory environment for digital marketing program including CAN-SPAM and GDPR compliance.* Must be able to accomplish goals in a fast-paced environment, make decision using sound judgment and place strong emphasis on integrity.* Understanding of email best practices.* Familiarity of how Marketo integrates with .

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

Quick Link

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  • How did you hear about this employment opportunity?

  • Jobs@Penn

  • Contacted by a Penn Recruiter

  • Referred by a Penn Employee

  • Referred by a friend or family member

  • Higher Education Recruitment Consortium (HERC)

  • Inside Higher Ed


  • Other Internet Advertisement

  • Linkedin

  • Twitter

  • Other Social Media Site

  • Professional Affiliation/Trade Website

  • Diversity Association/Publication Website

  • Heard about it at a conference or career fair

  • Apple One

  • Recruitment and/or staffing agency

  • What is your highest level of education completed?

  • Less than high school education

  • High School Diploma or GED

  • Vocational or Technical School

  • Associate's Degree or Two Year College

  • Bachelor's Degree

  • Master's Degree

  • PHD/MD/JD or equivalent doctoral degree

  • How many years of experience do you have related to this position?

  • 0 to 1 Year

  • 1 to 2 Years

  • 2 to 3 Years

  • 3 to 5 Years

  • 5 to 7 Years

  • 7 to 10 Years

  • Over 10 Years

Applicant Documents

Required Documents

  • Resume

Optional Documents

  • Cover Letter